Case Study
Advising three AI-native startups across the US and Middle East. GTM strategy, fundraising prep, commercial launch strategy, and operational foundations. Find the biggest bottleneck, build the system, move on.
I advise early-stage AI-native startups on going from product to market. Not product advice. Founders know their product better than I do. My work is the commercial layer: positioning, first customers, the sales motion that scales, and the operational infrastructure that needs to exist before growth breaks everything.
The approach is the same every time: find the single biggest bottleneck, build a system to solve it (not a deck, an actual operating system), then move on to the next one.
AI media intelligence platform based in the UAE. Helps media companies and agencies understand content performance through AI-powered analytics. My work: GTM strategy for the Middle East market, enterprise sales positioning, and commercial launch planning.
AI retail analytics platform based in the UAE. Uses computer vision and machine learning to give brick-and-mortar retailers the same analytics that e-commerce takes for granted. My work: go-to-market strategy, fundraising preparation, and operational foundations for scaling.
Creator economy platform based in the US. Connects creators with mentorship opportunities and monetization tools. My work: commercial launch strategy, pricing architecture, and the operational playbook for the first 100 paying customers.
Spend the first two weeks understanding the business deeply: the product, the market, the team, the economics, the existing traction. Map every bottleneck preventing the next stage of growth.
Pick the single highest-leverage bottleneck. Not the most interesting problem, but the one where solving it unlocks the most value. Early-stage companies can't afford to work on three things at once.
Build the system that solves it. If the bottleneck is "no repeatable sales motion," I build the sales playbook, the scripts, the CRM pipeline, and the measurement framework. Not a strategy deck. An operating system.
Hand the system to the team with documentation and training. Make sure it runs without me. Then move to the next bottleneck or step back if the company has what it needs.
Most startup advisors give advice. I build systems. Early-stage founders don't need more ideas. They need someone who can turn the right idea into a repeatable operation that works when the advisor isn't in the room.
I also bring the AI-native operating model. Every system I build for a portfolio company uses AI tooling at its core: AI-powered lead scoring, automated outreach, AI-assisted competitive analysis. These companies get operational infrastructure that's designed for how business is actually done now, not five years ago.